Hefei Evening News: Study King’s Revenue Leap from Shenzhen to Hefei
Hefei Evening News reported that many learning devices sold on major e-commerce platforms are powered by Study King Group. The company has served more than 1,000 brand clients, shipped nearly 50 million education terminals, and holds a leading position in smart education hardware, software, and system solutions.
Founded in Shenzhen, Study King established its Hefei branch in 2020 and moved its global headquarters to Hefei in January 2025. The group’s revenue approached RMB 500 million, while the Hefei company exceeded RMB 100 million in revenue.
Transforming before the AI wave
The report said Study King’s growth began with a vision of using AI to personalize learning for every student. Founder Liu Yanbing said the company started with basic businesses such as product distribution and hardware manufacturing, gradually building industry credibility by serving small and medium-sized brands.
As Android ecosystems opened up and AI technology advanced, Study King concluded that education hardware needed to move from electronic devices to intelligent devices. Since 2018, the company has built R&D teams for smart education software and content, creating an integrated hardware-software ecosystem.
Study King has built a hardware matrix covering nearly 100 products. The report noted that its scanning learning pen has shipped more than 11 million units, while learning tablets have shipped more than 5 million units. The company also generates nearly 500 million learning-data records per day, with about 3 million daily active users and 300 million API calls per day.
Finding new growth through service transformation
Around 2023, Study King identified service capability as a key path beyond hardware. On September 10, 2023, the company opened its first AI study room in Hefei, helping students build autonomous learning ability through tablets and AI learning planners. By the time of the report, it operated 85 AI study rooms in Hefei and served tens of thousands of visits in 2025.
Hefei’s science and education resources, policy support, location in the Yangtze River Delta, and AI industry foundation were important reasons for Study King’s headquarters upgrade. In July 2024, the company signed an agreement with Feixi County to build its global headquarters and officially moved into the Feixi Park of USTC Silicon Valley in January 2025.
The report also described Hefei’s business support, including bank-enterprise matching meetings and policy guidance for the company’s strategic adjustments. Liu Yanbing said Study King was not simply moving to Hefei, but completing a strategic upgrade after building core competitiveness in Shenzhen.
Helping the world learn Chinese with Chinese technology
After crossing the RMB 100 million threshold in Hefei, Study King is looking to broader global markets. The company clarified its overseas education product strategy while setting up its global headquarters in Hefei, steadily advancing globalization along Belt and Road markets.
At Education Vietnam 2026, Study King showcased core products including AI Chinese-learning tablets and AI Chinese reading pens. Its Happy Chinese smart education product matrix, jointly developed with People’s Education Press, is also entering overseas markets.
According to Liu Yanbing, Happy Chinese products digitize Chinese-learning textbooks and introduce a generative-AI Chinese speaking teacher, integrating point reading, repeating, follow-along reading, and AI speaking practice. The system supports 18 interface languages for learners in different countries and regions.
